The Poplars team has used 3D foot scanning data to create custom footwear that goes beyond standardized numbers. They have named the footwear 'No Number'. The company is solving the problem of shoe buyers with atypical feet, buyers who get blisters and those who don't want to waste a lot of time buying footwear. Based on the results of the survey, they realized that the key motivation for people to buy footwear is that it is the right choice for them, that it is comfortable, of good quality and affordable. Current solutions are expensive and time-Consuming, but the team at Poplars is able to quickly produce affordable footwear that is made to the exact measurement of an individual's foot through a hybrid footwear production process. In February 2022, the company entered into a collaboration agreement with Volumental AB, a leading platform in the field of providing FinTech foot scanning technology.