Motulii offers retailers (mainly car dealers) a tool to increase sales with its mobile lifting platform. An attractive car layout enables the salesperson to display a specific model (especially if it is a new car) or a specific car for which he or she wants to increase interest. The technical solution allows the user to lift the product of up to 2 tons on uneven terrain extremely quickly to a height of 3 meters.

Now some users use scaffolding to achieve such an effect, which requires a lot of time and work. There are solutions with comparable lifts, but only with attachment to foundations and parallel lifting. Despite intensive market research, the team has not found a technical solution similar to Motuli's.

Motulii's business model is based on the purchase or leasing of its platform. The team focuses mainly on the middle and upper class of vehicles, in the segment of electric vehicles, and also wants to enter the market of interactive concert stages.