The Bee Smart team enters the relatively young personalized cosmetics market with a device for personalization and adaptation of cosmetic products. The current range of cosmetics is difficult to cater to different skin types, which change dails due to environmental, hormonal and other influences. The products available have finite formulations, a limited action spectrum and an inability to adapt to the user, leading to the purchase of many different products. Additionally, the average customer also lacks knowledge about proper skin care, and manufacturers have limited information about the needs of their customers. The Bee Smart team's solution lies in an IoT device for the dosage of cosmetics and a complementary mobile app that collects data about the user, their skin and the external factors they face on a daily basis. Using the data, the IoT device prepares the right combination of contents to meet the user's current skin needs, while reducing the environmental impact caused by cosmetic packaging and discarded cosmetics that do not suit the user. Bee Smart's advantage lies in its agility, industry knowledge and experience in digitizing other processes while stepping outside the traditional framework of an industry where the way cosmetics are applied and packaged has not changed significantly in the last few decades.