Uroš is a visionary architect of change and growth, focusing strongly on technology, entrepreneurship, and leadership. For a decade, he served as the CEO of Akrapovič, during which he led the company through a significant expansion phase. He implemented innovative processes and systems that helped the company achieve excellent financial results and received numerous awards, including Slovenia's Best Employer, best brand awards and Red Dot Design awards. He was also honored with the European CEO Award.

He has broad experience working with high-performance teams and prestigious automotive and motorcycle brands. His leadership ethos fosters thriving, future-proof organizations that can adapt to today's dynamic landscape. Uroš co-founded PUROS - no Ordinary Consulting with his wife Petra. The company leverages its extensive industry expertise to provide bespoke solutions that help businesses drive growth and stay competitive.