He is creative director of independent communication studio Tinktank 9 (formerly Delikatesa komunikacije) and mentor for startups and small businesses. His strong areas are communication campaigns, communication cleansing (everything that founders or entrepreneurs know but is hard to say in 25 words or less and thus lose opportunities with investors and in sales) and strategic consulting (growth hacks, sales).

At the startup Lock & Charge he took care of marketing and sales (product - electric lock for electric bike fleets, controlled by a smartphone), communication strategy, PR, and "pitching to investors". Before that he worked for more than 20 years as Creative Director in international communication agencies Formitas BBDO and Luna TBWA, where he worked with clients such as Simobil, Krka, Nissan, Citroen, Spar, NLB, Microsoft, ENI Adriaplin, Ministry of Transport, Ministry of Agriculture, Tilia, Bayer, Hervis, American Express... He has received more than 50 international and Slovenian awards for communication: EFFIE - Award for Efficiency in Marketing Communication, Golden Drum, International Festival of Creativity, Top Ten Disruption Award - TBWA Selection of Campaigns of the Year, SEMPL - International Media Festival, BalCannes - Regional Award for Creativity, SOF - Slovenian Festival of Creativity, MM award - Marketing Magazine award for creative excellence.

In recent years he has advised Waboost, Remigo and Codebrainer.