At the age of 29, Ajša co-founded a regional television company that grew from 2 to 80 employees, and after 5 years she successfully sold her share. She holds a master's degree in management with the subject of communication between managers of large Slovenian companies and the public. In the past she has worked as a consultant for strategic, business and corporate communications and can also help your company in this area.

Today, she leads one of the most influential international business communities in Slovenia with more than 400 prominent members, which promotes positive changes and an optimistic way of thinking in our country, the community of American Chamber of Commerce Slovenia. She is a co-author of the AmCham Young Professionals program ™ and Partnerstvo za spremembe (Partnership for Change), a platform for cooperation between the public and private sectors. In 2019 she was elected Vice President of AmChams in Europe, the umbrella organization that brings together 45 AmChams from 43 countries.