The main problem with website redesign is that companies pay attention almost exclusively to the final stage of the purchase process, i.e., to the sales. As a result, websites are often substantially malnourished at all other stages of the purchasing process.

Red Orbit's solution is a collection of consulting services that cover technical consulting with technical implementation, concept and content design as well as planning of a complete user experience on the website. The target customers of Red Orbit advisory services are companies that undertake website redesign systematically and comprehensively. They particularly address those who recognize the site as a relevant and important communication and sales tool and are willing to devote a sufficient amount of resources to its refurbishment.

In 2010, Red Orbit was the finalist for Slovenian Startup of the Year award!