Lake Coloring is an application designed for the iPad smart table and iPhone smartphone users and contains a collection of colouring books created under the hands of creative indie illustrators. Care for one's well-being is essential to maintain a good quality of life; Lake Coloring lets users relax through art. Users download the application free of charge and immediately have enough colouring books for over 100 hours of relaxing by colouring.

Lake subscribers get unlimited access to all colouring books (currently more than 800), an additional 700 colours, and support illustrators with a subscription. As the result of the subscription model, they guaranteed a sustainable business model that generates continuous business growth.

The Lake application quickly earned the App Store Editor's Choice award and in 2017 received the prestigious Apple Award in the field of mobile applications and the Apple Design Award, which Apple bestows once a year to the top 10 apps for the iOS system.

In 2019, Lake was the finalist for Slovenian Startup of the Year award!