Matičič is an experienced startuper and the co-founder and director of Koofr, which received the Slovenian Startup of the Year award in 2013 and received angel funding. He gained experience in various computer companies, mainly as a developer and project manager in various fields from smart vehicles to power management.

As a journalist at Monitor, Slovenia's leading computer magazine, Matičič has covered the fields of mobile telephony and data storage for many years.