SaleSqueze, a Slovenian startup transforming the sales of complex and custom-made products, has secured $1.5 million in seed funding. The primary investor is Underline Ventures, with additional participation from Robin Capital, Fortech Investments, and angel investors from Super-Angels, Klub 20, Xenia Muntean, Christoph Zoeller, and Björn W. Schäfer.

The investment will be used to accelerate market entry and enhance the development of their visual CPQ (Configure, Price, Quote) platform. SaleSqueze aims to create a 'Tesla' experience in the manufacturing industry, focusing on complex products such as home and garden equipment, small and modular homes, agricultural machinery, RVs, and more. Their platform offers a seamless, automated process from inquiry to order, emphasizing an excellent user experience with AI-supported visualization.

The SaleSqueze platform simplifies and automates the entire sales process for companies, offering customers a 'self-service' sales model, which reduces overhead costs, facilitates custom orders, and helps companies grow faster and more efficiently.

Leon Panjtar, co-founder and CEO of SaleSqueze, stated: "Our goal is to enable digital sales for every company selling complex products, much like Shopify did for standard products and Tesla for cars. This funding round is a significant step towards achieving this goal, as it allows us to make our platform self-service, automate onboarding, and support more companies worldwide. We want to make selling complex products as easy and efficient as possible."

Source: SaleSqueze / Aljaž Hafner

Find out more 

Founded in 2021, SaleSqueze received support from the Slovenian Business Angels community in the same year, and in 2022, it secured a grant from EIT Manufacturing. In 2022, it was among the five finalists in the Slovenian Startup of the Year competition. In 2023, the EU Startups website listed SaleSqueze among the ten most promising Slovenian startups.

Bogdan Iordache, General Partner at Underline Ventures, added: "I am impressed with the vision and dedication of the SaleSqueze team. We look forward to supporting their mission to simplify B2B sales of complex products with a visual, digital experience."

Congratulations!