OriginTrail got another fantastic recognition. As one of the most promising foodtech startups, it was admitted to the 2nd round of famous Bits x Bites acceleration in Shanghai, China. Bits x Bites is China’s first foodtech accelerator VC to invest in food tech startups with a mission to shape the future of good food. Bits x Bites works closely with Walmart’s Food Innovation program (OriginTrail was also awarded by this association), Future Food Institute, world-class design company IDEO, and MILL food intelligence.

 

Five startups got selected?—?more than 100 applied

Matilda Ho, the founder and managing director of Bits x Bites accelerator commented: ”From Beijing to Switzerland, from Japan to Paris, industry influencers journeyed to Shanghai to partake in Harvest Day with tremendous enthusiasm in China’s food tech opportunity. It reinforced the notion that China is on the cusp of a powerful good food movement in which startups will inevitably play a critical part. Outcompeting over 100 applicants, these five teams hail from across China, Israel, and Slovenia, bringing solutions that are shaping the future of food in areas that include food safety, nutrition, and sustainability. A few of them are now well on their way to reach their fundraising goals, and others are making great strides with potential channel or pilot partners. We could not have been more proud of them.”
 

OriginTrail is growing even stronger in Asia

Žiga Drev, OriginTrail's COO said, that they have achieved way more in China than they could have ever hoped for before their first visit to Shanghai this year in March. ”Soon after we began our discovery in this amazing and diverse economy, we got to know great people and partners that are helping us scale our technology where it’s very much needed?—?in opaque food supply chains. It is our absolute pleasure to be working with Bits x Bites, Yimishiji, IDEO China and recently with Walmart Food Safety Collaboration Center to bring more transparency and increase trust in food systems. After presenting OriginTrail in Shanghai on December 8th in front of investors and C-level representatives of global companies, we saw there is an immense interest for solutions we offer.”


This article has been published at Medium.com.