There is increasingly more competition in web advertising today. That’s why it’s crucial that you discover as soon as possible where you should put your advertising funds and thus sell cheaper than the competition. The most effective assistant for such research is the free tool Google Analytics!

Did you know that Google Analytics can help you find important information, such as:

• Which sales channel (email, Facebook …) brought most sales to your business?
• Key demographic information of your customers (gender, age, region …)?
• Find out which ads in the system Google Adwords or Facebook ads work and which don’t?

Or if we look at a concrete example. For everyone who applies to the workshop, we will know exactly whether you did so over Facebook, Google remarketing or maybe from one of our e-lists.

 

You will focus on the following topics:

• Basics of web analytics and why you should use web analytics
• Setting goals and key success indicators for the website
• How to measure and optimize Facebook, Email marketing, Google AdWords and other types of advertising
• Practical examples of using Google Analytics

At the workshop, you will spend two hours and a half intensely working on improving your knowledge of Google Analytics.


More information about the workshop, lecturer and a registration form can be found on the link.