Stories are a shortcut to people’s hearts and brains, so they are priceless when selling. But do you know how to tell them?

The workshop is a practical introduction to the art of storytelling - why stories work, how to create them and leave a lasting effect.

In the workshop you will learn all the basic elements of great stories:

• what attracts listeners,
• tension-generating dynamics,
• narrative tricks that generate interest in people.

We will discuss the psychology and archetypes behind stories, and take a closer look at examples of great product and company stories, and what makes them memorable. We will also hear about some typical mistakes when creating our own stories, and discuss (and improve) concrete product/company stories.

Objectives:

• the psychology of storytelling and why it works,
• archetypes and traditional roles,
• what attracts listeners,
• stories with enough tension and a good narrative,
• examples of great product/company stories.

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