Learn about successful examples of business digitalization that can help you grow too.

The pandemic has accelerated enterprise digitization at least tenfold. And it has taken over the role of the decision-maker on the survival of the company in these difficult times.

But digitalization is often misunderstood - it should not be equated with digital marketing. The change cannot be in marketing alone. It has to be a change in the way a company thinks and acts, adapting to the needs of the customer. Digitalization requires the transformation of the entire company.

Sign up for Start: up Müsli and learn about successful examples of company digitalization.

We will hear the latest strategies from leading tech retailer Big Bang, which has introduced new services due to the dynamic situation in retail.
A good example of adapting to new market needs is also Sadje v pisarni. David Žalec will present his view on the digitalization of business and confide his experience with the transformation of the business model required by the epidemic.
Also present will be strategic and digital marketing expert Nataša Mithans, who has been helping companies implement modern technologies in the process of digital transformation for over 15 years.

The conversation will revolve around the following:

• what is digital transformation and what is business digitalization - myths and misconceptions,
• concrete experiences of our speakers on the topic of business transformation - examples of successful practices,
• where companies usually get stuck when it comes to business digitization,
• how to approach the process.

Register now and secure your place at the event.

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