In product development, it’s extremely important for the product to find a user at the end. A good user experience increases sales, raises the value, lowers the costs, and improves the company/product reputation.

This is why we should always primarily be interested in users. When thinking about users, we have to ask ourselves:

• Who is the user?

• What do they need and what do they not?

• How do they act and why do they act like they do?

• What’s their problem and are they even aware of it?

• How and when are they using the product?

The main task of the user experience is to plan to create products that are easy to use, have high value added, and are effective for the final user

We will talk to Jaro Žuraj and Tadej Muršič, who have spent a lot of time on the user experience and design of the Simarin Pico product, an advanced nautical device measuring energy, levels and pressure, which solves problems with accumulators and power shortages on vessels. It enables owners of vessels and charter lessors to have big savings, and offers vessel designers high value added for a reasonable price. With a few modifications, it is possible to use the device on the market of caravans and camping trailers as well. In the past few months, the product has achieved technological and designer breakthrough. Come to the first autumn Müsli 2016 to find out how, what, when and who they convinced to build the product into their vessels.

Who is Jaro Žuraj?

Cofounder and one of the driving pedals of SIMARINE. This experienced startupper is a bachelor of law, interested in almost everything but law. Communicator with many acquaintances. He describes himself as something in between a technician and designer. He likes to travel, dance, play the guitar, cook, do sports and, as every true entrepreneur, walk on the edge.

Who is Tadej Muršič?

Tadej is the founder and CEO of Andivi, developing a mobile solution for controlling smart houses. He has a passion for designing the perfect user experience and sophisticated design, and he also pursues by consulting companies on the design of excellent products. How good he is at his job is confirmed by a place amongst the ten best products at the globally established startup conference The Next Web. Tadej is also an investor and active member of the SIMARINE team.

Registration

Share with friends