The e-mail database is still the most direct connection to potential or existing customers. But success is not a given. It requires a lot of effort, an elaborate strategy and an understanding of the legitimacy of its use.

It's not enough to figure out what time and day to send them, or how to write the subject to maximize the number of e-mails they open. What you need is a more holistic approach. You can find out all of that at Start: up Muesli with Žiga Berce, Peter Mesarec (Seos.si) and Martin Korošec (Rdeča Oranža).

What are we going to talk about?

• The conversation will revolve around the following:
• what is the true purpose of email marketing,
• how email has changed as a tool and what the future holds,
• how to build an email marketing strategy - it's not just about weekly emails,
• how to get to know your community well through email,
• how to increase purchase conversions and the number of e-mail opens, and how to avoid spam filters.

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