The 38th Startup Cafe Ljubljana, the traditional morning conversation about startups over coffee, will serve up the first true Slovenian TV project Štartaj Slovenija. The conversation will take place on Wednesday, 1 February 2017, from 8.00 to 9.30, when viewers will hear about the experiences of winners Tina Štrubelj and Simon Oblak (Nelipot) as well as Mitja Tušek, partner and media strategist in the agency Formitas BBDO, which carried out the project.

Through 10 episodes of the show Štartaj Slovenija, we tracked the story of twelve young entrepreneurs who got the opportunity to place their products on the shelves of the biggest retailer in Slovenia. Of course we are all interested to know whether the project is a miraculous solution for business success, which is why organizers invited:

• Winners of the project, Tina Štrubelj and Simon Oblak (natural deodorant cream Nelipot), and
• Mitja Tuško, partner and media strategist in the agency Formitas BBDO, who will talk more about the project’s background.

You will learn:

• What kinds of companies benefit from participating in the show?
• What is the background of the project, what results it achieved, and how many products were sold?
• What does it actually mean for the product to be on the shelves of a retailer as big as Spar?
• How does participation in a reality show influence the entrepreneur, his psyche, and his work?
• What did Nelipot gain with the title of HIT PRODUCT?
• What are the logistic problems after signing the contract?
• Is the show a springboard only for “small craftsmen” or can startups that dream about world domination also gain something useful?

More information on the event’s Facebook site: https://www.facebook.com/events/1525168154174971/.