On the occasion of the opening of the exhibition [Tunnel 29] in the Museum of Architecture and Design, a discussion on the topic of internationalization in the creative industries will be held as part of the Creative Accelerator.

Entering foreign markets is often necessary for creative companies, but it requires a good strategy to establish brand awareness and regular sales abroad.

Company representatives who are already successfully operating abroad will talk about how to tackle internationalization and how to conquer foreign markets, why and how to attend trade fairs abroad, how to achieve greater international recognition through awards and online platforms, and how the paths of internationalization have (and will be) changed during Covid-19.

Their experience will present: Gorazd Malačič, director of Asobi, Tina Rugelj, designer, Matej Feguš, owner of Donar and Petra Ambrožič from SPIRIT Slovenia.

The event will be broadcast live in the courtyard of the Museum of Architecture and Design and via MAO's online networks.

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