• Are you running out of ideas for your social media posts?
• Do you want to know how to target the right customers?
• Want to learn the recipe for creating posts that are effective?

These are usually the challenges entrepreneurs face when it comes to creating content for social media. Tanja Ciglarič, a long-time social media administrator for other businesses, knows well from her experience what works in certain industries.

Come to the workshop and learn how social media marketing works.

What will you learn?

Part one.

• Why social networks are an important part of sales?
• The latest digital trends of 2021.
• How do you create a story that sells?
• How does social media marketing work for businesses?
• How to find the right channel for your business and make money?
• The 70/20/10 method that is the key to success.
• Mistakes you should not make on social media.
• The path of the consumer - from trust to purchase.
• Rules to follow when creating content for social media.
• How to get ideas?
• How to start creating posts?
• How to set up a time-saving plan for posts.

Part Two.

• Types of posts on Facebook, Instagram and LinkedIn.
• Concrete examples of good practice.
• How to write a description?
• What kind of photos work?
• How to reuse posts?
• Free tools to create posts - Canva, Lumen5, Creator Studio, apps.
• How to create posts (animated posts, videos, infographics, story content, ...).
• Where to find libraries of free videos, photos, animated images.
• How do algorithms work in social networks?
• When should you post so that your posts are visible to as many followers as possible?
• Other effective strategies for a successful appearance on social media.

Who is the workshop suitable for?

• if you already have your own business Facebook or Instagram page,
• you are constantly faced with the problem of what to publish on it, 
• you need ideas on how to create different posts.

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