The workshop will teach the participants how important it is to understand the key elements, namely the target group, market and tools for business success. We will discover who your customers are, how to position yourself on the market with your product, and how to set the pricing policy. You will learn about the importance of good branding and story for company success, you will discover how to establish a good brand and get to know the channels and tools for presenting your story to the customers the best possible way. You will learn about the basics of inbound and outbound marketing. You will discover how to plan marketing activities and financial resources for marketing. And finally, you will learn about a bunch of growth-hacking tricks and tools with which you can reach incredible results in a very short time and for little money.

After the workshop we will move to KIBLA, where we will continue the discussion on the subject of PR for startups in Majda’s company. To spice up the conversation, we will be joined by two familiar faces of the Maribor startup community, namely Kristjan Košič from Adora med d.o.o. and Jaro Žurej from Simarine. 

Need individual advice? We advise Venture Factory members on individual meetings as well. For more information, contact us at svetovanja@tovarnapodjemov.org.  
 

Majda is the founder of the public relations company Solis PR, in which she helps startups and small companies with public relations, launching new products, designing a brand, and appearing on the global market. She also lectures and leads workshops on public relations and marketing. She has more than 12 years of experience from media, marketing, public relations, and organizing events in the biggest Slovenian companies such as Delo and Elektro Ljubljana. She is also the cofounder and CMO of the international startup Scoutee, for which she carried out a successful crowdfunding campaign and succeeded in getting published in the biggest world media, such as Discovery Channel, NBC Sports, Engadget, Gizmodo, C-Net, Yahoo Japan.