Good sales results and growth are based on good skills and well-optimized sales processes. The latter is even more important in more complex B2B sales formats. 

When we talk about sales, we often focus only on sales competencies and how to become a good salesperson. Still, we often forget the bigger picture – the whole system, including the processes, methodologies, and approaches that drive and standardize sales activities.

That's why this workshop will look at the fundamentals of B2B sales and also cover more complex topics, such as how to develop and optimize sales processes to exponentially increase the speed at which you acquire new leads, customers, and, as a result, sales. They will point out the best practices of successful companies and how to implement digital tools.

In recent years, both the way we sell and the way customers buy have changed. Information has never been as abundant as it is today, so it is crucial to address the disconnect between how salespeople sell and how customers buy. 

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