Thousands of households in Europe are looking for occasional or regular help in house cleaning and household chores. There is no legal, transparent market of home cleaning service providers. One of the solutions is the black market, which is contentious and non-transparent, and the Beeping team detected an incredible business opportunity in this. In less than two years, they succeeded in building a recognizable brand Beeping with minimal investments. Today, more than 16,000 registered users in Slovenia and Croatia are quickly, simply and reliably accessing up to 100 professional cleaners, so-called “beepers”.